Driving visitors to your web site is just the first step on the way to online success. Now you need to encourage them to stay there longer and look at what you have to offer them.
What can you do to keep them on your web page?
Here are 10 tips to keep visitors on your site:
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Invest into a good web design. Catchy, eye-pleasing and well-thought-of design which corresponds to the content of your site and your business.
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Keep web page content interesting, informative and entertaining. Good grammar spelling and punctuation count, too.
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Update web site content on regular basis. Get visitors in the habit of checking back frequently.
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Make navigation simple & consistent throughout the web site with large clearly labeled links.
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Inform visitors where they are - provide a site map. Make link to the home page visible on all sub pages.
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Minimize loading time. Keep web pages light. Even 30 download seconds may be too long for potential visitors.
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Provide product pictures & complete product descriptions with all features listed.
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Always specify product benefits for users – tell them how the product will make their life easier, more efficient, more fun or simply better.
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Enable product reviews. Show that you care about buyers’ needs. Reviews are a great marketing input too.
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Provide shopping cart. It’s incredible how many web sites don't offer one. Without a shopping cart, buyers have to write down all product information. Professional shopping cart software enables shoppers to view cart contents, change quantities and delete items at any time.